CRM & websites powered by Lofty.
Operational infrastructure connected through Brokerteq.
Lofty CRM & IDX Websites for Real Estate Brokerages
CRM and IDX websites powered by Lofty. Brokerage operations, transaction management, and compliance connected through Brokerteq.
At a Glance
Grow your brokerage with a modern real estate CRM, professional IDX website, marketing automation, and AI-powered tools from Lofty—paired with Brokerteq's back-office platform for transaction management, compliance, reporting, and brokerage operations. Together, they support your brokerage from the first lead through closing.
Real Estate CRM & IDX Website Platform
Category
Independent agents, teams, and growing brokerages
Best For
Lead generation, CRM, websites, and marketing automation
Primary Purpose
Brokerteq • SkySlope • Landvoice
Works With
Broker/Owners, Office Administrators, Transaction Coordinators, Real Estate Agents
Ideal Users
Cloud-based with desktop and mobile access
Deployment
Complements Lofty by managing transactions, compliance, reporting, and brokerage operations
Brokerteq Role
Brokerteq works alongside Lofty by managing what happens after a lead becomes an active client. While Lofty focuses on growing your business, Brokerteq manages transactions, compliance, reporting, commission tracking, and brokerage operations—creating a complete workflow from first contact to closing.
What Is Lofty?
Lofty is a real estate customer relationship management (CRM) platform designed to help agents and brokerages generate leads, manage client relationships, build IDX websites, automate marketing, and stay connected throughout the buying and selling process.
For many brokerages, Lofty serves as the front end of the business. It helps attract new clients, organize communications, automate follow-up, and provide a professional online presence through branded websites and marketing tools.
Brokerteq works alongside Lofty by managing what happens after a lead becomes an active client. While Lofty focuses on growing your business, Brokerteq manages transactions, compliance, reporting, commission tracking, and brokerage operations—creating a complete workflow from first contact to closing.
Lofty is a real estate customer relationship management (CRM) platform designed to help agents and brokerages generate leads, manage client relationships, build IDX websites, automate marketing, and stay connected throughout the buying and selling process.
For many brokerages, Lofty serves as the front end of the business. It helps attract new clients, organize communications, automate follow-up, and provide a professional online presence through branded websites and marketing tools.
Brokerteq Is Not a CRM
Brokerteq is not a customer relationship management platform.
Brokerteq is an operational platform built specifically for independent real estate brokerages.
Lofty manages lead generation, CRM, marketing, and IDX websites.
Brokerteq manages transactions, compliance, reporting, commissions, and brokerage operations.
Together they create one connected brokerage workflow.
How Brokerteq & Lofty Work Together
Lofty and Brokerteq serve different purposes, but together they create a complete technology ecosystem for independent real estate brokerages.
Lofty focuses on growing your business. It helps attract new leads, manage customer relationships, automate marketing, and provide professional IDX websites that convert visitors into clients.
Once a lead becomes an active client, Brokerteq takes over the operational side of your brokerage. Transactions, compliance, document organization, reporting, commission tracking, and brokerage management are all handled through Brokerteq.
Instead of replacing one another, the two platforms work in tandem—allowing your brokerage to manage the entire client journey from first inquiry to final closing.
CRM
Keep every lead, client, and conversation organized in one place so your team can build stronger relationships and respond faster.
Professional IDX Websites
Create branded brokerage and agent websites that showcase MLS listings and generate new opportunities around the clock.
Marketing Automation
Automate follow-up with email, text messaging, campaigns, and task reminders so leads never fall through the cracks.
AI-Powered Productivity
Use AI tools to assist with lead engagement, marketing, and day-to-day tasks, helping your team work more efficiently.
Social Media Tools
Publish, schedule, and manage social media content while expanding your brokerage's online presence.
Mobile Access
Stay connected from anywhere with cloud-based access for brokers, administrators, and agents.
Brokerage Expertise
We work with brokerages every day and understand the operational challenges that come with growing an office—not just using software.
Brokerage Technology Support
Lofty's onboarding is excellent, so we encourage customers to complete the setup themselves. When questions come up, we're available to help you work through them without taking over your account.
MLS & IDX Assistance
Many website issues are actually MLS approval, IDX activation, or DNS configuration problems. We help identify those issues and point you toward the right solution.
Technology Consulting
As your brokerage grows, we help you understand how Lofty, Brokerteq, SkySlope, Landvoice, and other tools work together to support your business.
Support Escalation
If an issue requires Lofty's involvement, we can often help escalate the request and work alongside their support team to keep things moving.
What Brokerteq Adds
Buying Lofty through Brokerteq is about more than accessing great software. It's about having a technology partner who understands how independent brokerages operate.
Why Brokerteq Chose Lofty
A modern CRM built for independent brokerages.
We Evaluated the Leading Real Estate CRMs
Before selecting Lofty, we evaluated many of today's leading real estate CRM platforms with one goal: finding a solution that would help independent brokerages compete with larger firms without requiring multiple disconnected systems.
Why Lofty Stood Out
Lofty combines the tools most brokerages need into a single platform:
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Modern real estate CRM
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Professional IDX websites
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Marketing automation
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AI-powered productivity tools
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Social media management
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Mobile access
Built for Long-Term Growth
Technology changes quickly. We wanted a partner that continues investing in product development.
Lofty regularly releases new features, AI enhancements, and platform improvements that help brokerages stay competitive without changing systems every few years.
Why We Didn't Build Our Own CRM
Brokerteq was never intended to become another CRM.
Instead, we focused on solving a different problem—what happens after a lead becomes a client.
Rather than competing with Lofty, Brokerteq complements it by managing:
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Transactions
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Compliance
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Commission tracking
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Reporting
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Brokerage operations
Together, Lofty and Brokerteq provide a complete brokerage technology ecosystem from lead generation through closing.
CRM Platforms We Evaluated
Before choosing Lofty, we evaluated platforms including:
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Lofty
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kvCORE
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BoomTown
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Sierra Interactive
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Follow Up Boss
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Real Geeks
Every CRM has strengths.
We selected Lofty because it best aligned with our mission of helping independent brokerages compete with larger firms through a modern, connected technology ecosystem.
From First Lead to Final Closing
Workflow Summary
Lofty helps your brokerage attract and nurture leads through its CRM, IDX websites, and marketing automation tools. Once a lead becomes an active client, Brokerteq manages the operational workflow, including transactions, compliance, commission tracking, and reporting.
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Generate leads with Lofty
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Build client relationships in Lofty
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Convert leads into active clients
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Manage transactions and compliance in Brokerteq
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Close the transaction and maintain the client relationship
Before
The brokerage managed leads in one system, documents in another, spreadsheets for commissions, and manual follow-up for compliance.
Challenge
As the brokerage added agents, disconnected systems created duplicate work, inconsistent processes, and limited visibility into office performance.
Solution
The brokerage used Lofty to manage lead generation, marketing, CRM, and IDX websites while Brokerteq handled transactions, compliance, commission tracking, and reporting.
Outcome
Agents spent more time serving clients, administrators spent less time managing paperwork, and brokerage leadership gained a clear view of operations from lead to closing.
How a Growing Brokerage Uses Lofty & Brokerteq
Is Lofty Right for Your Brokerage?
Lofty may be a great fit if...
✅ You want one CRM for your brokerage
✅ You need a professional IDX website
✅ You want automated marketing
✅ You're growing your office
✅ You want your CRM and operations working together
You may want another solution if...
✓ You only need transaction management
✓ You're completely satisfied with your current CRM
✓ You don't need lead generation or marketing tools
✓ You aren't planning to grow your brokerage
